Branding: Air

For this project, we were given only one instruction: brand air.

I decided to create a company named “Anemoi”, the name coming from the four Greek wind gods of the four cardinal directions. The idea is that this company, would help to deliver fresh air to people across the globe.

The following images are part of a stylebook, something that I was trying for the first time in this project. The objective with this stylebook is that even if I were to be unavailable to help, another person could use this as reference and be able to create new designs while still remaining within the brand identity.